When you are a product-based business there are times of the year when it is expected for your store or website to have sales (for example January and July Sales). This is to clear stocks and offer customers great deals. But all to often brands are still left with slow-selling lines and overstocks that just won't sell.
That just won't sell
The way to be successful is through implementation. For example, having a buy one get one free (BOGOF) offer just won't work. You have to really think a little differently and set key qualifying rules that both the buyer and seller will like in order to sell-thru the difficult lines.
Before your sale starts you need to look at your stock and identify your;
- Best Sellers
- Slow Selling Lines
- Overstocks
Then:
- Look at the margins on each product
- Analyse which offers performed best for you in previous sales for both sales volume and profit.
- Work out which offers will work best for you, tweak them and see if you can improve them.
Don't forget:
- Set up an email sequence for your sale period
- Plan your social media
- After the sale analyse which offers performed best for you in both sales volume and profit.
Having years of experience within the retail industry as a merchandiser and operations manager has enabled me to understand and now teach brands the best way to manage their stocks.
My Ebook 5 Sale offers that will help you clear stock shows you how to;
- Use offers in the right way.
- Choose the best type of offer for your products.
- Plus share tips to make the most out of each offer.
Throughout the eBook, I give examples so you will find it easier to implement in your own store or on your website.
I share 5 offers that will help you;
- Clear overstocks
- Clear slow sellers
- Produce an interest in new products
- Encourage repeat purchases
- Gain and reach new customers
If you'd love me to have a look at your business, then book a Free Business Analysis Call with me HERE and I will be delighted to help you!
Camille Johnson - The Product-Based Business Expert
